You don't have to be into flower power to be into organic.

Let’s face it: organic is here to stay (Americans spend nearly 25 billion dollars each year on organic products). And why not?—it’s healthy and good. RAW uses only organic grains in its products. Seventy percent or more of the ingredients used in RAW Dough are certified organic by The Colorado Department of Agriculture in compliance with the USDA's National Organic Standards. Under this national certification program, the manufacturing facility, processes and ingredients are all inspected so consumers are ensured that organic integrity is preserved. That means only good things go into you, not the usual insecticides, herbicides, or commercial fertilizers you get with non-organic products.

The National Organic Standards Board mandates that organic foods have to be grown and produced under the strict guidelines of the Organic Foods Production Act (OFPA) of 1990, in which organic guidelines and labeling were created. For instance, if you want to be organic, forget about growing food with the use of chemical or sewage-based fertilizers, synthetic pesticides, herbicides, fungicides or ionizing radiation. Forget about using biotechnology. And be sure to keep good books: all certified organic products must adhere to audit regulations that allow a product to be traced back to the very field where it was grown.

Organic farming gives huge benefits to people and the land: it promotes biological diversity, resource management and energy conservation. It emphasizes the use of renewable resources and the conservation of soil and water to enhance environmental quality for future generations. It does not use harmful pesticides that can contaminate rain and groundwater. It also replenishes and maintains healthy, fertile topsoil rich in biological matter. This makes soil more resistant to erosion. Organic farmers use sustainable techniques such as crop rotation, rotational grazing, cover crops, animal and plant waste recycling, and tilling and mineral enrichment to make sure that the soil meets our needs today without tearing it down for tomorrow.

Under OFPA, the USDA created the National Organic Program to develop standards and regulations so you and I know exactly what is going on with organic.  There are four levels of organic labeling:

There's a lot more to know. Google it. Or check out a few helpful sites: