RAW News

One Tenacious Mom Gets A Raw Deal

Date Printed: 7/31/2003

BOULDER, CO, July 31, 2003 – RAW introduces RAW, Dough For All Purposes to the Boulder community at a company and product launch on Saturday, August 2 at Whole Foods Market, 2905 Pearl St., Boulder, CO 80301 from 9 a.m. to 2 p.m. The new product, a frozen, organic whole wheat dough, can be used to easily create anything from breakfasts to dinner. It is a breakthrough for busy families, and people on the go, combining convenience with the freshest ingredients and great taste. At the launch event, the company founder will be on hand to provide samples and answer questions about the new product.

“We are thrilled to have this opportunity to introduce our product to the public at a wonderful store like Whole Foods,” said Cathy Matthews, founder of RAW. “We believe we have something truly unique to offer people who care about fresh wholesome ingredients and delicious food, like the customers at Whole Foods Market.”

RAW, created by an inspired mom, Cathy Matthews, rose from a desire to feed her children delicious and nutritious bread with the convenience of a product that can be kept right in the freezer, all ready to go. The frozen organic dough can be used for all baking purposes. RAW is home-baked and hassle-free, loaded with 26 essential vitamins & minerals, fiber rich, and all natural, organic, and unprocessed.

From their website, www.doughrawme.com, which will soon have a wide array of recipes and ideas for using raw, here are a few samples of the delicious things that can be created with RAW:

Cinnamon Rolls
Immerse dough in consistently hot water for 20 minutes to thaw. Knead for 5 seconds to bring dough to life. Preheat oven to 350. Roll out thawed dough into a 10-inch round (do not use flour). Sprinkle with 1 1/2 Tbsp. cinnamon, and ½ cup brown sugar. Add raisins or currants, and chopped pecans. Roll up jellyroll style and curve into crescent shape. If desired brush with egg wash: (1beaten egg and 2 Tbsp. water). Bake immediately for 30-35 minutes. No rising necessary. Dough rises while baking! Slice and serve. Serves 6. Enjoy!

Focaccia Bread
Immerse dough in consistently hot water for 20 minutes to thaw. Preheat pizza stone to 450. Sprinkle pizza paddle generously with corn meal. Roll dough onto paddle, 8 inches in diameter, 1 inch high. Make indentations with your fingertips all over the dough. Brush with olive oil. Sprinkle with garlic salt, and crushed rosemary. Transfer to pizza stone. No rising necessary! Dough rises while baking! Lower heat and bake at 430 for 10-12 minutes. Slice and serve. Serves 6. Enjoy the taste of whole grain homemade bread!

Brats/Franks in a Blanket
Immerse dough in consistently hot water for 20 minutes to thaw. Preheat oven to 400. Roll dough into rectangular form. With scissors, cut dough into 6 smaller rectangles (slightly smaller than brats). Roll dough around franks. Place on oiled baking sheet, seam side down. If desired brush with egg wash: (1beaten egg and 2 Tbsp. water). Sprinkle with any combination of garlic salt, sesame seeds, poppy seeds, dried onion, parsley, pepper, etc. No rising necessary! Dough rises while baking! Bake at 400 for 10 minutes. Serves 6 (franks) or 4 (brats). Enjoy!

“Just imagine the endless uses for fresh wholesome dough made from scratch by moms who care about nutrition, value, and quality,” said Matthews.

RAW founded in 2002 by Cathy Matthews, is a Denver, Colorado-based company. Products emphasize nutrition, homemade taste, creativity and convenience for a fast paced culture. Their initial product RAW, Dough For All Purposes, is a frozen, organic, freshly milled whole wheat dough made from the whole grain for the benefit of their families, friends, and community.