RAW News

Colorado Biz

Date Printed: 8/1/2004

Publication: ColoradoBiz
Publication Date: 01-AUG-04
Delivery: Immediate Online Access
Author: Peterson, Eric
Full Article:
Cathy Matthews was a self-described "junk-food junkie" until a nutritionist recommended she change her ways. She began grinding her own grain for "nutritionally superior" bread, and soon segued into selling her RAW brand dough at the Cherry Creek Farmer's Market. Teaming with partner Annet Edgar, Matthews got RAW on the Whole Foods shelves last August. "Ground flour loses 90 percent of its nutritional value within 72 hours due to oxidation," she said. Not RAW--the grain is ground, turned into dough and frozen within 30 minutes. $3.99/14-ounce package retail.